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Autor	Bozhidar Ivanov, Vassil Stoychev
Tytuł	COMPARISON OF COMPETITIVENESS BETWEEN BULGARIA, EU, USA, AND NEW ZEALAND DAIRY SECTORS
Title
Słowa kluczowe	dairy, index of competitiveness
Key words
Abstrakt	Defining the state of competitiveness for a particular agricultural sector is of great importance. By retaining a competitive market position sustainable economic development of the specific agricultural production is supported. Continuation of its multiple economic functions like providing raw materials for the processing industry, securing rural employment, and utilization of scarce agricultural resources is the focus of competi_x0002_tiveness goals. In the economic theory, there is no unified definition for competitiveness, while there are a va_x0002_riety of approaches to measure it, which is reflected in different applied theoretical frameworks. The research aims to compare the competitiveness of the Bulgarian dairy sector versus the EU, the USA, and New Zealand dairy sectors on the world market for the period after the accession of Bulgaria in the EU. Therefore, a con_x0002_ceptual framework has been chosen developed by Canada’s Task Force for Competitiveness. The framework is based on the ability to gain and sustainably maintain market share. For the chosen period the results show a trend of decline in the competitiveness of the Bulgarian dairy sector and improvement in the competitive_x0002_ness of the EU dairy sector. For the EU comparison, indexes of competitiveness have been calculated for the USA and New Zealand. The USA’s index slightly decreased at the end of the explored period reflecting the increased competition on the world markets while New Zealand’s high index values reveal its position as a leading dairy products exporter.
Abstract
Cytowanie	Ivanov B., Stoychev V.
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Pełny tekst	ESARE_2021_n5_s70.pdf

Autor	Ewa Jaska, Agnieszka Werenowska
Tytuł	USING CHATBOTS IN MARKETING COMMUNICATION
Title
Słowa kluczowe	marketing, chatbot, communication
Key words
Abstrakt	The e-commerce industry is constantly growing and becoming a strong competition for stationary outlets.More and more e-stores are deciding to use new communication solutions. Many of them use so-called bots.The article presents the possibilities of using virtual assistants, the analysis of the literature on the subject andthe results of conducted surveys on the use and familiarity of chatbots among recipients and managers.In the application of virtual assistants, managers see a chance to increase the possibility of effective communicationwith simultaneous reduction of the costs of carrying out this process. The benefits of this solutionsupport the intensive and versatile use of it. At the same time, customers opt for direct contact with a consultant.That is why the perfect combination is to have both a chatbot and a real consultant.
Abstract
Cytowanie	Jaska E., Werenowska A.
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Pełny tekst	ESARE_2019_n3_s153.pdf

Autor	Barbara Wieliczko
Tytuł	Planned Shape of the CAP 2021-2027 versus Globalisation and Integration Processes
Title	Planned Shape of the CAP 2021-2027 versus Globalisation and Integration Processes
Słowa kluczowe	common agricultural policy, globalisation, integration
Key words	common agricultural policy, globalisation, integration
Abstrakt	The planned CAP reform will determine the capacity of EU agriculture in facing challenges, especially those related to climate change and growing international competition. The aim of the paper is to assess the EC’s reform proposals in the context of globalisation and integration processes. The paper is based on the analysis of the EC’s proposals for the CAP 2021-2027. The results show that the proposed changes in the CAP are limited and they do not ensure significant support for the agricultural sector. They also are not adequately precise to evaluate them. Moreover, the proposed change in the CAP implementation model poses a serious risk of the CAP disintegration, which will not help the EU in its trade talks with other partners and thus can be detrimental to the future of the EU agri-food sector. It seems that the first step to make the CAP more effective is to strengthen its monitoring system.
Abstract	The planned CAP reform will determine the capacity of EU agriculture in facing challenges, especially those related to climate change and growing international competition. The aim of the paper is to assess the EC’s reform proposals in the context of globalisation and integration processes. The paper is based on the analysis of the EC’s proposals for the CAP 2021-2027. The results show that the proposed changes in the CAP are limited and they do not ensure significant support for the agricultural sector. They also are not adequately precise to evaluate them. Moreover, the proposed change in the CAP implementation model poses a serious risk of the CAP disintegration, which will not help the EU in its trade talks with other partners and thus can be detrimental to the future of the EU agri-food sector. It seems that the first step to make the CAP more effective is to strengthen its monitoring system.
Cytowanie	Wieliczko B. (2019) Planned Shape of the CAP 2021-2027 versus Globalisation and Integration Processes.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 224-232
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Pełny tekst	PRS_2019_T19(34)_n2_s224.pdf

Autor	Sylwia Kierczyńska
Tytuł	Zmiany w produkcji i eksporcie malin i wiśni w krajach Europy Południowej i Wschodniej i ich znaczenie dla produkcji w Polsce
Title	Changes in Raspberry and Sour Cherry Production and Export in Southern and Eastern Europe and Implications for Polish Production
Słowa kluczowe	produkcja malin, eksport malin, produkcja wiśni, eksport wiśni
Key words	raspberry production, raspberry export, sour cherry production, sour cherry export
Abstrakt	Celem pracy było zbadanie jak zmieniała się produkcja i eksport owoców, które są domeną polskiej produkcji na rynku międzynarodowym, czyli malin i wiśni, w krajach Europy Wschodniej i Południowej w okresie 2006-2017. Do analizy produkcji owoców wykorzystano dane pochodzące z bazy Faostat, a wielkości eksportu – dane z bazy Comtrade. Przeprowadzona analiza wskazała na rozwój produkcji oraz wzrost eksportu malin w krajach o mniejszym areale upraw tych owoców oraz stabilizację w krajach posiadających dużą powierzchnię upraw malin. W przypadku wiśni, w większości krajów, zarówno o dużej jak i małej powierzchni nasadzeń, potencjał produkcyjny oraz zbiory owoców tego gatunku zmniejszały się. Eksport wiśni zwiększał się szczególnie z krajów o mniejszym potencjale w produkcji wiśni. Rozwój produkcji i eksportu malin z krajów o dotychczas mniejszym potencjale produkcyjnym może w przyszłości stanowić konkurencję dla Polski na rynkach międzynarodowych.
Abstract	The aim of the study was to examine the changes in production and export of raspberries and sour cherries, which are the domain of Polish production on the international markets, in the countries of Eastern and Southern Europe during the 2006-2017. There was used data from Faostat database for the analysis of fruit production, and from Comtrade database for the analysis of export volume. Study points to the development of production and an increase in the export of raspberries in countries with a smaller area of cultivation of this fruit crops and stability in countries with a large area of crops of raspberries. In the case of sour cherries, in most countries, both large and small area plantings, production potential, and volume of production of fruit of this species declined. The export of sour cherries increased particularly from countries with less potential in the production of sour cherries. The development of the production and export of raspberries from countries with lower production capacity may in the future be competition for Poland on the international markets.
Cytowanie	Kierczyńska S. (2019) Zmiany w produkcji i eksporcie malin i wiśni w krajach Europy Południowej i Wschodniej i ich znaczenie dla produkcji w Polsce.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 65-76
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Pełny tekst	PRS_2019_T19(34)_n2_s65.pdf

Autor	Barbara Kiełbasa, Daniela Popa, Aliona Sargo, Mariusz Trojak
Tytuł	New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
Title	New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
Słowa kluczowe	agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency
Key words	agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency
Abstrakt	Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK.
Abstract	Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK.
Cytowanie	Kiełbasa B., Popa D., Sargo A., Trojak M. (2019) New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 103-112
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Pełny tekst	PRS_2019_T19(34)_n4_s103.pdf

Autor	Wojciech Florkowski, Anna Klepacka
Tytuł	The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland
Title	The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland
Słowa kluczowe	renewable energy, wood pellet stoves, raw material, imports, quality, rural household
Key words	renewable energy, wood pellet stoves, raw material, imports, quality, rural household
Abstrakt	Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing.
Abstract	Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing.
Cytowanie	Florkowski W., Klepacka A. (2019) The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 9-18
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Pełny tekst	PRS_2019_T19(34)_n4_s9.pdf

Autor	Yuriy Hubeni, Volodymyr Krupa
Tytuł	Land Transformations in Ukraine: Problems and Expectations
Title	Land Transformations in Ukraine: Problems and Expectations
Słowa kluczowe	land reform, land relations, agricultural land market, moratorium, land lease
Key words	land reform, land relations, agricultural land market, moratorium, land lease
Abstrakt	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Abstract	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Cytowanie	Hubeni Y., Krupa V. (2019) Land Transformations in Ukraine: Problems and Expectations.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 23-34
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Pełny tekst	PRS_2019_T19(34)_n3_s23.pdf

Autor	Eugeniusz Michalski
Tytuł	STRATEGIES FOR INTERNATIONAL ENTERPRISE COMPETITION
Title
Słowa kluczowe	business, environment, reputation, market, barriers
Key words	biznes, środowisko, renoma, rynek, bariery
Abstrakt	The main aim of this paper is analyzed the role, importance and methodology for creating the strategies for international competition, as well as the ways of implementing and evaluating the selected strategies. This is done by applying exploratory, descriptive and casual methods to outperform competitors and determine the scope of an enterprise’s engagement in international business. The article examines forces and steps of planning, implementing and evaluating a business strategy. Enterprises must recognize and compare the factors that compose foreign environments, especially the state and local governmental politics, legal regulations, economic and financial forces, cultural differences, business ethics, technological development, infrastructure, natural resources protections, sociological and demographic issues. Three competitive strategies have been distinguished: cost leadership, differentiation and focus. Virtues of M. Porter’s five forces model: threat of new entry, competitive rivalry, supplier power, buyer power and threat of substitutes have been considered. The selection of the target markets and recognizing customers preferences belong to the most important tasks of strategic planning. An enterprise can select three levels of international involvement: passive participation, active involvement and taking the international position. Foreign countries impose barriers on international trade, but international agreements facilitate healthy competition.
Abstract	Głównym celem artykułu jest analiza roli, znaczenia i metodologii opracowywania koncepcji strategii międzynarodowego biznesu oraz sposobów wdrażania i oceny wybranych strategii. Realizacja tego zadania została przeprowadzona przez zastosowanie badań odkrywczych, rozstrzygających i przyczynowych. Przedstawiono, metody pokonania konkurentów i skale zaangażowania przedsiębiorstwa w prowadzenie międzynarodowego biznesu. Artykuł rozpatruje czynniki determinujące międzynarodową przewagę konkurencyjną i etapy jej planowania, wdrażania i oceny. Przedsiębiorstwa musza poznać i porównywać czynniki determinujące obce środowisko, a w szczególności krajowa politykę regulacje prawne, czynniki ekonomiczne i finansowe, różnice kulturowe, etykę prowadzenia biznesu, postęp technologiczny, infrastrukturę, ochronę naturalnego środowiska oraz kwestie społeczne i demograficzne. Wyniki analizy pozwoliły na wyróżnienie najbardziej cenionych przedsiębiorstw na świecie. Trzy strategie konkurowania zostały omówione: lidera niskich kosztów, dywersyfikacji i koncentracji. Wyróżniono walory pięciu czynników konkurencji M. Portera: nasilenia istniejącej konkurencji, zagrożenia ze strony nowych konkurentów, negocjacyjnej siły dostawców, negocjacyjnej siły nabywców i zagrożenia pojawienia się nowych substytutów. Wybór rynków docelowych i rozpoznanie preferencji konsumentów stanowi ważny element planowania strategicznego. Przedsiębiorstwo może dokonać wyboru trzy poziomy międzynarodowego zaangażowania: udział bierny, aktywne zaangażowanie i ustalenie pozycji międzynarodowej. Obcy kraj może nakładać bariery na handel międzynarodowy, lecz międzynarodowe porozumienia ułatwiają wolną konkurencje.
Cytowanie	Michalski E. (2019) STRATEGIES FOR INTERNATIONAL ENTERPRISE COMPETITION .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 160-171
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Pełny tekst	PEFIM_2019_n70_s160.pdf

Autor	Andrzej Hornowski, Pavel Kotyza, Karolina Pawlak, Luboš Smutka
Tytuł	CZECH AND POLISH SUGAR INDUSTRY – CONCENTRATION OF SUGAR PRODUCTION
Title
Słowa kluczowe	Czech Republic, Poland, sugar, industry, markets, production, concentration, Herfindahl-Hirschman index
Key words
Abstrakt	The sugar industry, as one of the most regulated food industries in the EU, has been given great challenge due to the sugar quota elimination in 2017. Both in the Czech Republic and Poland, sugar industry underwent significant transformation over last 20 years and mainly after the EU accession. Due to EU’s 2006 sugar reform led to significant reduction in number of production facilities. In both countries, we observed improved production of sugar beet driven equally by intensification and extensification in Poland and by extensification forces in the Czech Republic. Reduction in number of refineries also decreased number of competitors which led to market concentration. Conducted Herfindahl-Hirschman analyses proved, that Polish market face lower level of concentration in comparison to Czech market, which is dominated mainly by Tereos TTD and Moravskoslezke curkovary. Even though Krajowa Spółka Cukrowa also dominate the Polish market, other producers also take advantage of their position. KSC is under the increasing competition of German sugar producers (Südzucker Polska; Pfeifer&Langen; Nordzucker Polska).
Abstract
Cytowanie	Hornowski A., Kotyza P., Pawlak K., Smutka L.
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Pełny tekst	ESARE_2018_n2_s136.pdf

Autor	Małgorzata Juchniewicz, Katarzyna Łukiewska
Tytuł	Bariery rozwoju gospodarstw rolnych użytkujących grunty z Zasobu Własności Rolnej Skarbu Państwa
Title	Barriers to the Development of Farms Using Land from the Agricultural Property Resources of the State Treasury
Słowa kluczowe	gospodarstwo rolne, rozwój, bariery rozwoju, województwo warmińsko-mazurskie
Key words	farms, development, barriers to development, Warmian-Masurian Voivodeship
Abstrakt	Zachodzące przekształcenia społeczno-gospodarcze, w tym procesy liberalizacji i globalizacji, wzrost konkurencji oraz zmieniające się oczekiwania nabywców powodują, że warunki w jakich funkcjonuje rolnictwo są coraz bardziej złożone. Celem badań było określenie barier rozwoju gospodarstw rolnych w opinii rolników, którzy w swojej działalności użytkowali grunty pochodzące z Zasobu Własności Rolnej Skarbu Państwa (ZWRSP). Badaniem objęto 167 gospodarstw zlokalizowanych na obszarze województwa warmińsko-mazurskiego. Uzyskane wyniki przedstawiono dla całej badanej grupy oraz w zależności od formy zagospodarowania gruntów pochodzących z ZWRSP. Z przeprowadzonych badań wynika, że rozwój gospodarstw rolnych zdaniem badanych hamowany jest głównie przez czynniki kosztowo-cenowe, takie jak: niestabilne ceny skupu, wysokie koszty produkcji rolniczej, wysokie ceny na środki produkcji oraz brak kapitału na rozwój.
Abstract	The ongoing socio-economic transformations in Poland, including the processes of liberalization and globalization, increased competition and changing expectations of buyers cause the conditions in which agriculture operates to be more and more complex. The purpose of the research was to identify barriers to the development of farms, in the opinion of farmers who in their operation used land from the Agricultural Property Resources of the State Treasury (ZWRSP). The study covered 167 farms located in the area of Warmian-Masurian Voivodeship. The obtained results were presented for the entire studied group and according to the form of land management from the ZWRSP. The research shows that the development of farms, according to the respondents, is mainly inhibited by cost and price factors, such as: unstable purchase prices, high costs of agricultural production, high prices for means of production and lack of capital for development.
Cytowanie	Juchniewicz M., Łukiewska K. (2018) Bariery rozwoju gospodarstw rolnych użytkujących grunty z Zasobu Własności Rolnej Skarbu Państwa.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 2: 207-217
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Pełny tekst	PRS_2018_T18(33)_n2_s207.pdf

Autor	Adam Ambroziak, Renata Grochowska
Tytuł	Selected Aspects of Protectionism of EU Member States in the EU Agri-Food Market
Title	Selected Aspects of Protectionism of EU Member States in the EU Agri-Food Market
Słowa kluczowe	EU internal market, non-tariff barriers, agri-food products
Key words	EU internal market, non-tariff barriers, agri-food products
Abstrakt	Tendencies in national actions against foreign products currently observed in the European Union indicate protectionism or at least discrimination. The aim of this article is describe economic mechanisms of applying selected import-related policy instruments of Member States and to identify some potential directions of their impact on the functioning of the EU agri-food internal market. The presented mechanisms are related to three situations: (a) hindering the market entry through retargeting of consumer demand; (b) promotion of own products contrary to the fair rules of competition; (c) limiting economic activity of foreign companies. The analyses carried out allowed to identify economic activity areas, where negative effects could reveal and to state that the potential result of these activities may be selective reduction of trade or change of its directions.
Abstract	Tendencies in national actions against foreign products currently observed in the European Union indicate protectionism or at least discrimination. The aim of this article is describe economic mechanisms of applying selected import-related policy instruments of Member States and to identify some potential directions of their impact on the functioning of the EU agri-food internal market. The presented mechanisms are related to three situations: (a) hindering the market entry through retargeting of consumer demand; (b) promotion of own products contrary to the fair rules of competition; (c) limiting economic activity of foreign companies. The analyses carried out allowed to identify economic activity areas, where negative effects could reveal and to state that the potential result of these activities may be selective reduction of trade or change of its directions.
Cytowanie	Ambroziak A., Grochowska R. (2018) Selected Aspects of Protectionism of EU Member States in the EU Agri-Food Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 2: 82-94
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Pełny tekst	PRS_2018_T18(33)_n2_s82.pdf

Autor	Robert Nowacki, Katarzyna Wasilik
Tytuł	Cooperation of Enterprises of the Sector of Food Processing Industry with the Entities Rendering Business Services
Title	Cooperation of Enterprises of the Sector of Food Processing Industry with the Entities Rendering Business Services
Słowa kluczowe	food processing industry, business services, cooperation of enterprises, business relations
Key words	food processing industry, business services, cooperation of enterprises, business relations
Abstrakt	An intensive competition in the sector of food processing industry sets forth the requirement of improving the processes of operating in the market. One of them is cooperation with the entities rendering business services. The aim of the paper is to analyse the level of making use of business services by the enterprises operating in the food processing industry as well as to assess the cooperation between the companies rendering such services. The authors used for this purpose the results of quantitative research carried out among the enterprises operating in the polish market. In result of thereof they have ascertained that, in general, along with the growth of the size of an enterprise there grows the scale of the use of business services, and it must be said that greater propensity to use business services is displayed by the enterprises with the share of foreign capital. At the same time, the assessment of cooperation with the companies rendering business services is not determined either by the size of an enterprise or by the share of foreign capital.
Abstract	An intensive competition in the sector of food processing industry sets forth the requirement of improving the processes of operating in the market. One of them is cooperation with the entities rendering business services. The aim of the paper is to analyse the level of making use of business services by the enterprises operating in the food processing industry as well as to assess the cooperation between the companies rendering such services. The authors used for this purpose the results of quantitative research carried out among the enterprises operating in the polish market. In result of thereof they have ascertained that, in general, along with the growth of the size of an enterprise there grows the scale of the use of business services, and it must be said that greater propensity to use business services is displayed by the enterprises with the share of foreign capital. At the same time, the assessment of cooperation with the companies rendering business services is not determined either by the size of an enterprise or by the share of foreign capital.
Cytowanie	Nowacki R., Wasilik K. (2018) Cooperation of Enterprises of the Sector of Food Processing Industry with the Entities Rendering Business Services.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 4: 359-369
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Pełny tekst	PRS_2018_T18(33)_n4_s359.pdf

Autor	Serhiy Lyeonov, Tetiana Vasylieva, Anna Vorontsova
Tytuł	MANAGEMENT OF EDUCATION IN THE CONTEXT OF ITS FINANCIAL SUPPORT AS A PUBLIC-PRIVATE GOOD
Title
Słowa kluczowe	financial support, lifelong learning system, public goods, private goods.
Key words
Abstrakt	In the article the essence and main characteristics of public and private goods are investigated, their main differences are revealed. Based on this, the main features of public goods were identified, including the nature of consumption, exclusivity of consumption, level of competition in providing services, exhaustiveness of services, level of social significance, etc. A comparative analysis of the peculiarities of funding for education at different levels (primary, secondary education, post-secondary/total tertiary education) and funding sources (public and private expenditures) has been conducted. It is substantiated that the basis for determining the optimal financial support structure for LLS development should be the level of compliance of educational services with the criteria for meeting public and private goods. On the basis of this, it was found that the ratio of budget and extrabudgetary funding for basic education services should be 90 to 10%; for vocational education services – 60–70% to 30–40%; and for services of additional education – 20–40% to 60–80%.
Abstract
Cytowanie	Lyeonov S., Vasylieva T., Vorontsova A.
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Pełny tekst	AMME_2018_n1_s163.pdf

Autor	Ludwik Wicki
Tytuł	Changes in land use for production of energy crops in Poland
Title	Zmiany powierzchni produkcji roślin energetycznych w Polsce
Słowa kluczowe	bioenergia, bioetanol, biodiesel, biogaz, konkurencja żywność – energia
Key words	bioenergy, bioethanol, biodiesel, biogas, food–energy competition
Abstrakt	Celem opracowania jest ocena, czy w Polsce produkcja nowoczesnych biopaliw wytwarzanych z surowców rolniczych konkuruje z produkcją żywności. W pracy wykorzystano dane gromadzone przez Główny Urząd Statystyczny i Agencję Rynku Rolnego (ARR). Wykorzystano dane dotyczące powierzchni gruntów ornych w Polsce, plonów wybranych roślin, pogłowia zwierząt oraz dane o ilości i strukturze produkcji energii oraz o wielkości produkcji biogazu rolniczego, bioetanolu i biodiesla. Dane dotyczące ilości surowców zużywanych w produkcji biogazu rolniczego pozyskano z ARR. Analizą objęto lata 2005-2016. Produkcja bioenergii w oparciu o surowce pochodzenia rolniczego silnie wzrastała w analizowanym okresie, z 5 TJ w 2005 roku to 42 TJ w 2016 roku. Około 92% energii wytwarzanej z surowców rolniczych stanowi bioetanol i biodiesel, które są produkowane z surowców pierwszej generacji. Produkcja ta konkuruje więc z produkcją żywności. Biogaz stanowi tylko 8% energii produkowanej z surowców rolniczych. W produkcji biogazu surowce drugiej generacji, czyli odpady stanowiły aż 75% wsadu. Udział powierzchni gruntów ornych przeznaczanych do produkcji surowców do wytwarzania biopaliw wynosił 5,6% w 2016 roku. W 2005 roku było to 1,5%. Oznacza to, że w Polsce produkcja bioenergii z surowców rolniczych konkuruje z produkcją żywności i pasz, a dalszy jej wzrost nie jest pożądany. Niemniej, przy spadku rozmiarów produkcji zwierzęcej jest to szansa na zagospodarowanie nadwyżek ziemi i produkcji. W przyszłości powinny być podejmowane działania mające na celu zwiększenie wykorzystania surowców drugiej generacji w produkcji bioenergii, a zużycie surowców pierwszej generacji powinno być, w miarę możliwości, ograniczane.
Abstract	The goal of the article is to evaluate whether production of modern biofuels in Poland competes with food production. CSO and AMA data have been used in the analysis. The data in question refers to the area of arable land in Poland, yields and livestock as well as renewable energy production structure and quantity and production of biodiesel, bioethanol and agricultural biogas. Data concerning quantity of raw materials used for production of the agricultural biogas have been accessed from AMA . Data for 2005-2016 have been collected. Production of bioenergy based on agricultural raw materials has significantly increased. From 2005 to 2016, it increased from 5 to 42 TJ . Approximately 92% of bioenergy from agricultural sources are bioethanol and biodiesel produced from the first generation of raw materials, the production of which is in direct competition with food production. The share of biogas was 8% only. Waste constituted 75% in the raw materials used to produce biogas. The area of production of energy crops has reached 5.6% of arable land in 2016 from 1.5% in 2005. It means that in Poland production of bioenergy from agricultural sources competes with food and feed production and its further increase is not desirable. Actions focused on the increased use of the second generation raw materials for energy production and decreased use of food raw materials should be taken.
Cytowanie	Wicki L. (2017) Changes in land use for production of energy crops in Poland.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 104, z. 4: 37-47
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Pełny tekst	RNR_2017_n4_s37.pdf

Autor	Marzena Kacprzak, Agnieszka Król, Izabela Wielewska
Tytuł	Human Capital on the European Labour Market
Title
Słowa kluczowe	human capital, European Union, labour market, competence
Key words
Abstrakt	Efficient use of human capital and taking care of its quality in the global labour market is becoming a priority. This is primarily due to the need to function in a multicultural environment, growing competition and population aging. This article is an attempt to systematise knowledge about human capital and its use in the labour market. Attention is being drawn to the effective use of capital, including implementation of European strategies, as well as trends and challenges facing key employment issues. In addition, an effort has been made to identify key employee competencies reflecting global labour market trends. The article shows the importance of quality and investment in human resources, which is associated with the use of EU projects and programmes targeted at young people on the labour market.
Abstract
Cytowanie	Kacprzak M., Król A., Wielewska I. (2017) Human Capital on the European Labour Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 143-150
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Pełny tekst	PRS_2017_T17(32)_n4_s143.pdf

Autor	Piotr Pietrzak
Tytuł	Lojalność klientów indywidualnych wobec banku komercyjnego
Title	The loyalty of individual customers of commercial bank
Słowa kluczowe	bankowość, marketing relacyjny, klient, lojalność.
Key words	banking, relationship marketing, customer, loyalty
Abstrakt	Niestabilność otoczenia, w którym funkcjonują banki komercyjne oraz głębokie przeobrażenia zachodzące wewnątrz nich sprawiają, że przewartościowaniu ulegają zasady ich działania. Z instytucji chronionych wieloma przywilejami, banki komercyjne stały się podmiotami muszącymi sprostać presji nasilającej się konkurencji. Tym samym, temat lojalności klientów nabiera coraz większego znaczenia w strategiach marketingowych banków komercyjnych. Celem niniejszego artykułu uczyniono określenie stopnia lojalności klientów banku na przykładzie wybranego oddziału wareckiego banku komercyjnego „X””. W badaniach wykorzystano standardowy i „wzmocniony” wskaźnik lojalności. Analiza statystyczna obejmowała nieparametryczny test chi kwadrat (χ2).
Abstract	The instability of commercial banks’ environment and deep transformations which take place inside them are making redefinition of principles of their acting. From protected institutions with many privileges, commercial banks became entities which must meet the pressure of increasing competition not only from the cooperative banks, but also from other financial institutions and entities outside the banking sector. Thus, customer loyalty is becoming increasingly important in commercial bank marketing strategies. The purpose of this article was to determine the degree of loyalty of individual customers of branch of commercial bank “X” in Warka. Loyalty indicator and enhanced loyalty indicator were used for the assessment of loyalty level. Statistical analysis comprised non parametric chi-square test (χ2).
Cytowanie	Pietrzak P. (2017) Lojalność klientów indywidualnych wobec banku komercyjnego.Zarządzanie Finansami i Rachunkowość, nr 3: 79-88
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Pełny tekst	ZFIR_2017_n3_s79.pdf

Autor	Yaroslava Larina
Tytuł	Innovation and marketing strategies of enterprises on the innovative food products market
Title	Innovation and marketing strategies of enterprises on the innovative food products market
Słowa kluczowe
Key words	innovation, innovative product, innovative food product, innovative strategy, FMCG sector
Abstrakt
Abstract	The purpose of the present paper is to identify the particular use of marketing strategies for innovative products and to define the features thereof. Innovative food products can be defined as those made of unconventional materials, with the use of the latest technologies and new methods of processing and storage, and/or innovative tools of marketing promotion. In the paper I show that innovative strategy is a leading functional strategy of high-tech enterprises. It involves producing a comprehensive set of measures for improving technological aspects of the production process, changes in the company’s organisational structure, and the implementation of modern management technologies. The strategy requires companies to act consistently, which allows them to position themselves in the market. A change in strategy is a response to changing external conditions. Innovative food products belong to the FMCG market, which is characterised by tough competition and oversupply. Forming effective strategies, creating successful brands and profitable business activity in this market requires an approach tailored to this market. Strategies of leading brands in the FMCG sector include seeking out prospects in emerging markets, acquiring leaders in profitable and attractive segments and forming alliances with competitors.
Cytowanie	Larina Y.
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Pełny tekst	AMME_2017_n1_s33.pdf

Autor	Zenon Pokojski
Tytuł	Dystrybucja produktów dla rolnictwa w Polsce – w poszukiwaniu nowych źródeł przewagi konkurencyjnej
Title	Distribution of products for agriculture in Poland – in search of new sources of competitive advantage
Słowa kluczowe	kanał dystrybucji, dystrybutor, rolniczy łańcuch wartości
Key words	distribution channel, distributor, agricultural value chain
Abstrakt	Do 2004 r. dystrybucję produktów dla rolnictwa w Polsce uważano za stosunkowo słabo rozwiniętą na tle innych krajów Europy. Wskazywano dużą liczbę małych przedsiębiorstw prowadzących dystrybucję, których strategie opierały się głównie na konkurencji cenowej. Jednak ta sytuacja po przystąpieniu Polski do Unii Europejskiej zaczęła się szybko zmieniać. Liczba podmiotów zaczęła się zmniejszać, a dystrybutorzy zaczęli przejmować funkcje hurtowników oraz detalistów. Model biznesowy dystrybucji w Polsce wciąż ewoluuje, dostosowując się do dynamiki zmian oczekiwań klientów. Celem pracy jest zaprezentowanie zmian w dystrybucji jako ogniwa rolniczego łańcucha wartości. Na podstawie przeglądu literatury, danych z raportów SM GP i Ibris za lata 2014 i 2015 oraz obserwacji uczestniczącej autora jako wiceprezesa zarządu GA Puławy nadzorującego omawiany obszar przedstawiono nowe aspekty w działalności dystrybutorów takie jak usługi doradztwa rolnego i organizację finansowania działalności gospodarczej rolników.
Abstract	The distribution of agricultural products in Poland is considered to be relatively weak compared to other European countries. There is a huge number of small players whose strategies are based primarily on price competition. This situation, however, after Poland’s accession to the European Union began to change rapidly. The number of players began to decrease, distributors have overtaken the roles of wholesalers and retailers. The distribution model in Poland is still evolving, adjusting the offer to dynamic changes to meet the expectations of customers. Individual elements of the agricultural value chain seek new opportunities to create and capture the highest margins in the portfolio of companies that participate in the production and delivery of a product to a farmer. The goal of this study is to present changes in distribution as a link in the agricultural value chain. The author will more broadly present new phenomena in this market, such as agricultural advisory services and the organization of financing the economic activity of farmers. The publication is the result of a research study based on data from TNS Polska and Ibris conducted in 2015 and observations as Vice President of GA Puławy responsible for this area.
Cytowanie	Pokojski Z. (2017) Dystrybucja produktów dla rolnictwa w Polsce – w poszukiwaniu nowych źródeł przewagi konkurencyjnej.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 104, z. 4: 86-98
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Pełny tekst	RNR_2017_n4_s86.pdf

Autor	Alicja Fandrejewska, Robert Nowacki
Tytuł	Uwarunkowania kulturowe reklamy jako narzędzia komunikacji marketingowej przedsiębiorstw zagranicznych na polskim rynku artykułów żywnościowych
Title	Cultural aspects of advertising as a marketing communication tool of foreign enterprises on the Polish food market
Słowa kluczowe	komunikacja marketingowa, reklama, uwarunkowania kulturowe, zachowania konsumenta, artykuły żywnościowe
Key words	marketing communications, advertising, cultural determinants, consumer behaviour, food products
Abstrakt	Funkcjonowanie na rynkach zagranicznych w warunkach silnej konkurencji i występującej odmienności kulturowej wymaga od przedsiębiorstw podejmowania działań związanych z dostosowywaniem się do oczekiwań nabywców. Dotyczy to w szczególności komunikacji marketingowej, w tym reklamy. Celem artykułu jest analiza nastawienia konsumentów do zjawiska dopasowania kulturowego reklamy firm zagranicznych, rozpatrywana z uwzględnieniem zróżnicowania na osoby nabywające artykuły żywnościowe pod wpływem reklamy oraz niedokonujące takich zakupów, a także ze względu na płeć i wiek. Na podstawie wyniki badań empirycznych wśród społeczeństwa polskiego autorzy stawiają pytania badawcze o istnienie statystycznie istotnych zależności pomiędzy oceną tego zjawiska a zmiennymi opisującymi badaną zbiorowość. Zaprezentowane wyniki pokazują, iż samo zagadnienie jawi się konsumentom jako istotne. Nie występuje jednak istotne zróżnicowanie opinii ze względu na cechy demograficzne bądź stopień podatności na działania reklamowe promujące artykuły żywnościowe.
Abstract	Functioning on foreign markets under the conditions of high competition and cultural diversity requires companies to take actions related to adapting their offer to purchasers’ expectations. This applies in particular to marketing communication, including advertising. The aim of this article is to analyse consumers’ approach to cultural adaptation of advertising, analysing consumers making purchases under the influence of advertising and those not affected by it, according to sex and age. Based on the findings of empirical study of Polish population, the authors examine the correlation between the assessment of the above mentioned phenomenon and the variables characterising the sample. The presented findings indicate that Polish consumers regard the phenomenon itself as important; however, the study has not pointed to any statistically significant differences in the opinions of the examined sample with regard to consumers’ demographic characteristics or degree of susceptibility to food products advertising.
Cytowanie	Fandrejewska A., Nowacki R. (2017) Uwarunkowania kulturowe reklamy jako narzędzia komunikacji marketingowej przedsiębiorstw zagranicznych na polskim rynku artykułów żywnościowych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 117: 137-150
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Pełny tekst	EIOGZ_2017_n117_s137.pdf

Autor	Filip Kłobukowski, Magdalena Skotnicka, Maria Śmiechowska
Tytuł	Prospects for Development of Highly Satiating Foods in Poland
Title
Słowa kluczowe	functional food, highly satiating food, obesity, Poland
Key words
Abstrakt	The high level of competition between food products on the market has encouraged the development of various types of functional foods. Consumer demands and requirements for both medicinal and healthy products has caused food manufacturers to widen their product offerings. The objective of this study was to present the legal status of functional food production and sales, as well as analyse the possibilities of developing customized foods, in particular, highly satiating foods. In this time of obesity epidemic, the use of specifically designed food products which suppress hunger and give the feeling of satiety could be an effective tool in preventing obesity and controlling body mass. There is an optimistic prognoses that this type of food will be introduced on the Polish market.
Abstract
Cytowanie	Kłobukowski F., Skotnicka M., Śmiechowska M. (2017) Prospects for Development of Highly Satiating Foods in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 280-291
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Pełny tekst	PRS_2017_T17(32)_n4_s280.pdf